CAIT and Meta expand ‘WhatsApp Se Wyapaar’ partnership to digitize 10 million local businesses

Mumbai, (UNI)
In an effort to empower small businesses across the country, Confederation of All India Traders (CAIT) and Meta are expanding their ‘WhatsApp Se Wyapaar’ program to digitally train and upskill 10 million local traders on the WhatsApp Business App.

The partnership’s goal is to localize digitization efforts to unleash growth opportunities for businesses with hyper-local digital trainings in 11 Indian languages across all 29 Indian states.

Leveraging its wide network of 40,000 trade associations and 80 million traders across India, CAIT will conduct a series of workshops designed to provide comprehensive digital and skill training to equip businesses with essential knowledge to help digitize their storefront and build their ‘digital dukaan’ on the WhatsApp Business App, including educating them on the tools and features available on the app like Catalog, Quick Replies, Click to  WhatsApp Ads, that make it easier for small businesses to connect with their customers efficiently. Over the years, the WhatsApp Business App has provided micro, small businesses and solopreneurs across India a democratized gateway to discover new markets and serve their customers, along with building a professional digital identity for their business.

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