Reliance Retail acquires 51% stake in Alia Bhatt-owned Ed-a-Mamma
Mumbai, Ed-a-Mamma, founded by Alia Bhatt in 2020 as an apparel brand for 2–12 year-olds, resonated deeply with both young parents and children through its emphasis on natural fabrics and nature themes, says Reliance Retail. RRVL will own the majority stake in the newly announced joint venture. The move shows RRVL’s big step to promote…