New Delhi, Sep 6 (UNI) In a strategic move to set itself apart from the rest of the auto industry, Mahindra Group has started offering Goods and Services Tax (GST) rate cut benefits on its SUVs, two weeks before the Council’s new tax rates officially kick in.
Recently, the 56th meeting of the GST Council slashed rates on Small Cars, Motorcycles equal to or less than 350cc. The new rates will be effective from September 22. However, Mahindra Group wanted to tap the opportunity as an early starter and announced the rate cut effective from today.
Anand Mahindra today posted on X ”Action. Not Just Promises. Thank you, Team @ Mahindraauto”
This post was accompanied by a creative ad declaring, “ Everyone said 22nd September, We said Now. Avail GST benefits starting 6th September. Get upto Rs 1.56 lakh.”
So, customers booking Mahindra SUVs can now save up to Rs1.56 lakh, depending on the model and variant.
The early rollout means models such as the Scorpio-N, XUV700, Thar, and Bolero become even more attractive during the crucial festive season when demand typically surges.
Moreover, for the overall auto sector, the GST Council’s recent decision to rationalise taxes on SUVs is future-driven. By providing early benefits to auto customers, Mahindra has positioned itself as a market leader willing to put customers ahead of policy deadlines.
For buyers, the message is clear: what was expected later is available now—and with sizable savings. For the industry, it signals a new level of competitive intensity just ahead of the festive season.
