Bengaluru, Nov 26 (UNI) The Board of Control for Cricket in India (BCCI) on Wednesday announced the onboarding of new commercial partners for the Women’s Premier League (WPL) for the 2026 and 2027 seasons, in deals collectively valued at Rs 48 crore.
ChatGPT and Kingfisher Packaged Drinking Water join the WPL as Premier Partners, while CEAT continues as the Strategic Time-Out Partner and Bisleri comes on board as the Beverage Partner. The existing lineup includes TATA Group as Title Partner and Sintex and Herbalife as Premier Partners.
BCCI President Mithun Manhas said the new agreements highlight the league’s growing global appeal and commercial strength, noting that the retention and onboarding of partners reinforces WPL’s progressive vision.
Honorary Secretary Devajit Saikia added that the mix of global and Indian brands will enhance fan experience and support women’s cricket growth.
WPL Chairperson Jayesh George said the addition of ChatGPT, Kingfisher, and Bisleri underscores the league’s strong connection with a new generation of fans, while the renewal of CEAT as Strategic Time-Out Partner reflects the league’s value to commercial partners.
The new partnerships are expected to strengthen the commercial ecosystem of the world’s largest women’s cricket league and contribute to its long-term growth.
Commercial partners for 2026–27:
Premier Partners: ChatGPT, Kingfisher
Strategic Time-Out Partner: CEAT
Beverage Partner: Bisleri
Existing partners: TATA Group (Title Partner), Sintex and Herbalife (Premier Partners).
