- State’s products get global market
Bhopal: Madhya Pradesh is making significant strides in global markets through the “One District-One Product” (ODOP) scheme. This initiative has garnered national recognition, culminating in the state receiving the Silver Award in the State and Union Territory category at the One District One Product Award 2024. The award was presented by Commerce and Industry Minister Piyush Goyal during a ceremony held at Bharat Mandapam in New Delhi. It acknowledges Madhya Pradesh’s effective implementation of the ODOP scheme, which focuses on brand building for local products, generating employment, and fostering both rural and urban entrepreneurship.
The event was attended by Delhi CM Rekha Gupta, senior ministers from the Government of India, and representatives from various states. The award was accepted by Mrs. Ruhi Khan, Deputy Secretary of the Department of Industry, Commerce and Investment Promotion Policy on behalf of Madhya Pradesh.
ODOP scheme designed to elevate local products to global stage
The ODOP scheme is designed to elevate local products to a global stage. By forming a robust network of local exporters, Madhya Pradesh is transitioning from a local economy to a global marketplace. Several products have received Geographical Indication (GI) tags, boosting their international appeal. The recognition of handicrafts, agricultural, and food products is enhancing the livelihoods of artisans and manufacturers across the state.
The scheme features special products that reflect the unique geographical and cultural characteristics of each district, including green vegetables, coarse grains, crafts, handloom, and handicrafts. To date, 19 specific products have been awarded GI tags, such as Chanderi Sarees, Bagh Print textiles, Nagpuri Oranges, and Kadaknath Chicken, with seven of these included in the ODOP initiative.
Madhya Pradesh establishing itself in major global markets
Madhya Pradesh is establishing itself in major global markets, with products like Burhanpur’s high-quality bananas and Raisen’s aromatic Basmati rice gaining recognition. The ODOP initiative has evolved into a movement driven by community participation, with artisans, women’s groups, and local entrepreneurs playing crucial roles. The state government is actively supporting this initiative through training, branding, packaging improvements, digitization, and logistics to enhance export capabilities.
