Bengaluru, July 26 (UNI) Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today launched the new XUV 3XO REVX series starting at Rs 8.94 lakh (ex-showroom), expanding its portfolio in the compact SUV segment.
The launch comes as the XUV 3XO celebrates a significant milestone, having surpassed one lakh unit sales in under a year, making it Mahindra’s fastest-selling SUV to date.
Speaking to reporters at the unveiling event, Baneswar Banerjee, Vice President and National Head – Sales, Automotive Sector, said the REVX series is designed to capture specific unmet demands in the under-Rs 10 lakh compact SUV space.
“With the success of the XUV 3XO, we identified two clear opportunities—first, the sub-Rs 9 lakh category, where youth and first-time SUV buyers aspire for premium design and features. And second, at the higher end of the spectrum, where customers demand a more feature-rich, safety-packed vehicle that also reflects their lifestyle and personal expression.”
The REVX M variant, priced at Rs 8.94 lakh, is powered by a 1.2L mStallion TCMPFi engine producing 82 kW of power and 200 Nm of torque. It offers full-width LED DRLs, leatherette seats, a 26.03 cm infotainment screen, and six airbags among 35 standard safety features.
The REVX M(O), priced at Rs 9.44 lakh, includes all these plus a single-pane sunroof. The top-tier REVX A variant, starting at Rs 11.79 lakh, features the more powerful 1.2L TGDi engine, producing 96 kW and 230 Nm, and includes twin HD displays, a panoramic sunroof, Alexa-enabled Adrenox Connect, and wireless smartphone integration.
In response to a question on why Mahindra opted to launch petrol-only versions despite historically strong demand for diesel, Banerjee explained that market trends have shifted. “Around 62% of compact SUV sales today are petrol. CNG and electric are growing, but diesel demand has declined, except in specific zones like South and Southeast India, where diesel still contributes nearly 35–40%,” he said. “It’s not that we can’t bring a diesel variant. The platform allows it, and we have the capability. But we wanted to first go after the broader market opportunity where petrol demand is dominant.”
Addressing another key question on market positioning against rivals like the Hyundai Venue, Tata Nexon, and Maruti Brezza, Banerjee emphasized Mahindra’s differentiated approach. “We don’t comment on competitors, but our offering is a true-blue SUV, not a crossover. We have best-in-class width, segment-leading cabin space, high ground clearance, and strong approach and departure angles. From performance and safety to handling and stance, the XUV 3XO with the REVX series brings a distinct personality.”
When asked about Mahindra’s new branding line—“Different is in”—a senior official from the product marketing team clarified the philosophy behind it. “Today’s youth want to belong, but they also want to stand out. ‘Different is in’ celebrates that tension—they want to fit in with peers, yet be unique. This product is designed for that duality, offering bold design and top-end features at an accessible price point.” The brand aims to capture the imagination of younger buyers who are drawn to technology, design, and identity.
Asked whether high-end features are truly usable on India’s imperfect roads. In response, Banerjee highlighted Mahindra’s close collaboration with Indian road standards and design parameters. “We build our vehicles for Indian conditions, not just city roads but semi-urban and rural zones too. Ride quality, suspension tuning, and underbody protection are all tuned to ensure safety and comfort in real-world Indian driving environments,” they said.
When asked about sales targets, Banerjee declined to comment on exact volume forecasts but noted that Mahindra has already invested in production capacity to support the anticipated demand. “We talk about capacity, not numbers. We’ve invested in our plants to handle the scale required for sustained growth, not just for one year but for multiple cycles ahead,” he said.
The XUV 3XO REVX series will be available in five color options—Galaxy Grey, Tango Red, Nebula Blue, Everest White, and Stealth Black. Mahindra expects the REVX to boost incremental volumes in both entry-level and upper-mid segments by appealing to value-conscious but style-forward consumers.
With this launch, Mahindra signals a clear intent to dominate the compact SUV space by offering a product that blends performance, affordability, design, and innovation—tailored to the aspirations of the modern Indian buyer.
