Mumbai, Oct 11 (UNI) Actor Kartik Aaryan is back to celebrate the magic of friendship with the launch of the ‘Yaaron Wali Baat 2.0’ campaign, which highlights those memorable ‘first-time’ experiences shared among friends.
House of McDowell’s Soda, in association with Team Spirit of Publicis Groupe India, has launched its new campaign, which is an extension of the brand’s core spirit, centring on the celebration of friendship and camaraderie. With the tagline, “Karo Kuch Pehli Baar, Jab Saath Hon Yaar,” (Do Something For the First Time, When Friends Are By Your Side) reflects those special ‘first time’ moments shared with friends that turn into memories, are retold in stories, and deepen bonds of friendships. The campaign positions McDowell’s Soda as a vibrant, inspiring, and connecting brand that adds new energy and belonging to every friendship.
The campaign film depicts how Kartik inspires a hesitant friend to dare to try something new, something he’s never done before. This scene symbolises the confidence and courage that friendship brings. It’s followed by a lively and entertaining video in which Kartik recreates some of history’s most famous “firsts,” such as reaching the moon or the invention of social media, through the power of friendship, in a fresh and fun way. These lighthearted, humorous scenes liven up the film and convey the message that when friends come together, even the impossible becomes possible.
Kartik, who has been associated with the brand for several years, shared his perspective on the new campaign, “My journey with House of McDowell’s Soda has always been about celebrating the magic of Yaari. What makes ‘Yaaron Wali Baat 2.0’ special is how those moments with your yaars change you — they give you courage, bring out your best, and turn into stories you’ll never forget. For me, it’s never just about the memory, it’s about the bond that lasts. That’s the true spirit of Yaari, and why my partnership with House of McDowell’s Soda has always been close to my heart.”
