Bhopal: Joining the country-wide campaign to celebrate 150th Birth Anniversary of Mahatma Gandhi, the Pilukhedi factory of Hindustan Coca-Cola Beverages (HCCB) – one of India’s largest FMCG companies – has accelerated its week-long community programme to promote cleanliness drive in Gilakhedi, one of the surrounding villages.
More than 200 employees, students, social workers, and other volunteers participated in the program that aims to propel public participation in building a cleaner, greener India. The cleanliness drive is part of HCCB’s World Without Waste programme, which among other things also supports the ‘Swachhta Hi Seva’, an initiative of the Government of India.
Staring on 26th September, the cleanliness drive will conclude on 2nd October, the birth day of Mahatma Gandhi.
Among other things, the programme also entailed segregation of dung and wet waste from plastic waste. HCCB employees in collaboration withthe Gram Sarpanch of Gilakhedi village and Indian Grameen Services, a non-profit organization, conducted door to door collection of waste from the Gilakhedivillage for three consecutive days.
The programmes launched last week were designed to reinforce the role of individuals in creating a cleaner and greener environment. Interactive sessions and drawing competitions were also held for over 180 local school children from Gilakhedi, Shivpura and Pilukhedi.
In addition, HCCB employees also undertook awareness sessions on effective waste management solutions and imparted education to community members on waste segregation, waste disposal, recycling of plastic waste and also on the cleanliness of the village. Earlier, HCCB partnered with United Nations Development Program (UNDP) and launched this initiative in Tamil Nadu state through its NGO Partner, Paperman in 2018.