Bhopal: Madhya Pradesh’s exquisite Bagh Print captivated a global audience at the 60th Indian Handicrafts and Gifts Delhi Fair (IHGF) 2025, held at the India Expo Centre in Greater Noida. Known as the world’s largest B2B trade show for handicrafts, the event saw thousands of buyers, designers, and business professionals from over 110 countries.
Heritage Displayed by Arif Khatri
Bagh print artisan Arif Khatri was the main attraction, showcasing the intricate details and natural dye techniques of the traditional craft at his stall. He demonstrated the unique wood-block printing process, drawing significant interest from international delegates who inquired about the art’s history, eco-friendly nature, and production method. The attention reinforced Bagh Print’s status as a living cultural heritage of India.
Global Buyers Show Strong Interest
The five-day fair featured over 3,000 Indian manufacturers and exporters. Importers from major markets, including the US, UK, Germany, France, Japan, and Australia, expressed keen interest in Bagh products, signaling a desire for collaboration to expand the print’s global presence.
Recognized with a GI (Geographical Indication) Tag, Bagh Print is a symbol of Madhya Pradesh’s cultural identity. As a ‘One District One Product (ODOP)’ representative for the Dhar district, the art—which exclusively uses natural, environment-friendly dyes—is a true showcase of the ‘Make in India’ initiative.
