New Delhi, Oct 22 (UNI) Following Diwali, Govardhan Puja and Annakut were celebrated fervently across India, leading to a surge in sales of puja items, sweets and ritual goods.
The festive momentum continues with upcoming celebrations for Bhai Dooj, Chhath Puja, and Tulsi Vivah, which are keeping markets vibrant and witnessing increased demand for festival-specific products.
Member of Parliament and CAIT National Secretary General, Praveen Khandelwal, said that sales during this festive period have seen a 25-30 per cent rise compared to previous years. He attributed this growth to increased public enthusiasm for Indian festivals and the ‘Vocal for Local’ initiative.
Traders are now shifting their focus to the upcoming wedding season, expected to begin after Dev Uthani Ekadashi on November 1 and continue until December 14.
With millions of weddings anticipated across India, CAIT estimates business transactions could exceed Rs 5 lakh crore, potentially setting new sales records in sectors like jewellery, apparel, gifts, hospitality, and electronics, providing a significant boost to the national economy.
