Kochi, Aug 23 (UNI) CarDekho, India’s leading auto-tech platform, has launched the Onam Auto Fest 2025, touted as Kerala’s largest online car buying festival.
The festival, which went live on August 12, will continue until September 30, aligning with the state’s peak automobile sales season during Onam.
The initiative taps into Kerala’s high automotive demand during the festive period. According to Vaahan data, the state recorded 10.4 percent of its annual vehicle sales in September 2024 alone, marking the highest monthly contribution for the year.
Reinforcing this trend, CarDekho’s internal traffic insights reveal that website visits from Kerala peaked at 13.4 percent in August 2024, indicating a significant surge in purchase intent ahead of Onam.
Hosted on a dedicated, mobile-friendly microsite, the Onam Auto Fest offers a wide array of exclusive deals for car buyers.
These include festive discounts, exchange bonuses, cashback offers, and scratch-and-win prizes such as gold coins, accessories and holiday packages. The platform supports both English and Malayalam for broader accessibility.
The festival also features local dealership promotions, launch highlights of new cars, SUVs, and EVs, and engaging content such as ads, articles, and videos tailored for Kerala’s market.
Speaking about the launch, Sudarshan Sarma, Chief Business Officer at CarDekho, said: “The Onam Auto Fest marks the start of our company’s regional festive strategy. Car buyers in Kerala are among the most evolved in the country, and it is our privilege to tailor our experience and offers in partnership with local dealers to benefit buyers in the region.”
To drive engagement, CarDekho has rolled out an extensive marketing campaign across Kerala. The promotion includes digital advertising on major platforms, WhatsApp broadcasts, partnerships with local auto and lifestyle influencers, and media coverage in both Malayalam and English.
Participating dealers are expected to benefit from increased brand visibility and high-intent customer leads. Additionally, original equipment manufacturers (OEMs) have the opportunity to join as title sponsors, gaining premium branding and promotional leverage.
Consumers in Kerala can browse offers, book test drives, and connect directly with dealerships by visiting: https://www.cardekho.com/offers/onam-festival
