Chronicle Reporter, Bhopal
The book Big Country, Little Business is a vital resource for India’s micro-entrepreneurs, offering guidance on how to thrive in a competitive business landscape. Authored by Santosh Choubey, Dr. Siddharth Chaturvedi, and Dr. Pallavi Rao Chaturvedi, this book provides practical strategies, over 100 business ideas, and real-life case studies to help small businesses overcome challenges and achieve success.
India’s small businesses, particularly in Tier 2 and Tier 3 cities, form the backbone of its economy, contributing significantly to the GDP. However, they face numerous obstacles. The authors, with their combined 40 years of experience, bring forth a book that not only highlights these challenges but also provides actionable solutions. The launch event saw the authors sharing their own journeys and the inspiration behind this project. Mr. Choubey emphasized that small businesses in India hold immense potential if given the right guidance, while Dr. Chaturvedi stressed the importance of adapting to the digital age. Dr. Pallavi Rao Chaturvedi focused on women and youth, acknowledging their pivotal role in India’s economic future.
The book also addresses the unique needs of these demographics, providing tailored solutions. Aimed at empowering entrepreneurs, Big Country, Little Business stands as a beacon for anyone looking to succeed in India’s ever-evolving business environment. With endorsements from prominent figures, it’s clear that this book is a must-read for aspiring business owners.