- Promotes Indian Handicrafts
Bhopal, Renowned Bagh Print master and National Award winner, Shilp Guru Mohammad Yusuf Khatri, captivated audiences in Hyderabad by hosting a live demonstration of his acclaimed craft. He was invited by the Aditya Birla Group’s lifestyle brand, Jaipur.
Live demonstration sparks interest
Khatri showcased the intricacies of Bagh Print block printing, allowing Hyderabad residents to experience the handcrafted process firsthand. Many attendees eagerly participated, trying their hand at applying the traditional blocks.
The successful demonstrations were held at two prominent locations: Inorbit Mall and a major Jaipur showroom. Such events are vital for directly connecting consumers with India’s rich artisanal traditions and promoting the sector.
Championing craftsmanship globally
The Gold Medallist is globally recognized for his efforts, having travelled to 24 countries to promote Bagru Print. His work has elevated the craft’s reputation worldwide. Khatri’s collaboration with the Jaipur brand highlights the growing corporate commitment to showcasing and preserving India’s valuable textile heritage.
