IRTH by House of Titan expands South India footprint with second store in Hyd

Hyderabad, Aug 21 (UNI) IRTH, the premium handbag brand from the House of Titan, today announce the opening of its first exclusive brand store in Hyderabad, marking another significant milestone in the brand’s strategic retail expansion across the country.

Located at Sarath City Mall, Kondapur, and spanning around 951 sqft, the store will offer a premium range of thoughtfully designed handbags designed to blend style with functionality.

With the 6th Yellow Door launch in India, IRTH deepens its commitment to serving women of Hyderabad with premium handbags anchored by design & functionality from the House of Titan.

Perceived as a charming shopping destination, the IRTH store embodies the brand’s core concept, “Pockets of Joy.” Visitors are greeted by the brand’s striking façade and vibrant yellow canopy, making it a standout landmark within the mall.

“We are delighted to expand IRTH’s footprint in South India with the opening of our Hyderabad store,” said Mr. Manish Gupta, CEO of the Fragrance and Accessories division at Titan Company Ltd.

The Hyderabad launch is a step toward IRTH’s ambitious vision of opening 100 exclusive brand stores across India by FY27.

 

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