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IMImobile launches 'Cell Shakti' for rural India |
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Business Posted On Thursday, June 24, 2010 | Agencies
Hyderabad, June 24:
IMImobile, the global technology partner for operators, media providers and enterprises, today announced the launch of 'Cell Shakti', a specialized mobile VAS offering for Rural India.
Cell Shakti will help overcome the information constraints of rural India and strive to contribute towards empowering people with the right tools on the mobile device, thus enabling them to make informed decisions.
Cell Shakti aims at empowering this section of the population with valuable information primarily on IVR-based services which include Weather Info, Health Care, Mandi Bhav, Educational Info and Information on Basic Law and Order for the benefit of the rural mass in India.
Speaking on the launch of Cell Shakti, Madhavan Iyer, Vice President Managed Services of IMImobile, said, ''Through Cell Shakti, we plan to inform, empower and help bridge the digital divide in the rural markets.
By giving reliable and comprehensive information on mobile on the key aspects of rural life, we aim to improve lifestyle productivity and earnings of the rural people. We strongly believe that with Cell Shakti services, we would be contributing in a small way towards empowerment of the rural population in India. Through our rural initiative, we are in the plans to roll-out various other segmented services very soon.''
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Friday, September 03, 2010