Anjani to retire, Addl responsibility to Pawan

Chronicle News Service
Bhopal, Nov 10:
After a tenure spanning a decade at the Mahindra Group, the last five of which were spent leading the Farm Equipment Sector as President, Mr. Anjanikumar Choudhari will be retiring from his role on March 31, 2010. Dr. Pawan Goenka, President - Automotive Sector, will assume the additional responsibility of the Farm Equipment Sector, and will be re-designated as the President - Automotive and Farm Equipment Sectors with effect from April 1, 2010.
Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group, said, "The outstanding performance of the Farm Equipment and Automotive Sectors in the past few years is a reflection of the outstanding leadership and strength of the management team. It also vindicates the organisational architecture that was adopted by the Group in 1994, wherein autonomous Sectors were established.  This structure was adopted in order to make our businesses customer centric and to provide the Sector's leadership with the empowerment necessary to effectively deploy their business strategies."
He added, "Taking on the mantle of both the Sectors, Dr. Goenka will continue the customer-centric market focus and global business growth of the two independent businesses while aggressively exploiting the existing and potential synergies between the two Sectors."

New Motorcycle from Mahindra in 2010
Bhopal: Mahindra and Mahindra intends to enter the motorcycle segment in India from 2010. "The company is working on motorcycle models and the first model will be launched in 2010," said company vice-president of sales and customer care Sanjay Mittal. "We would like to be an end-to-end player in the two-wheeler segment, launching scooters and motorcycles," he added.
M&M have already launched its gearless scooters in India and have made a successful entry in the two-wheeler market. Mahindra Rodeo and Duro and Mahindra Flyte are three gearless scooters in the market. It entered the segment last year and has recorded successful sales figures. Last month M&M sold 7000 units of these scooters of which 5600 were of Duro and Rodeo and rest of Flyte.
Mahindra will be using its manufacturing unit in Madhya Pradesh to meet the requirements with a little addition of some machines. The facility will be capable of producing 400,000 units thereafter. M&M is also looking at expanding its dealer base in India . It currently has 325 dealers which will be expanded to 375 dealers by the end of this fiscal year. Apart from increasing its dealership networks, it is also seeking help of cooperative banks and ‘grameen banksâ€(tm) to make easy loan facilities available in tier-II and tier-III cities as well as in rural areas. It also intends to use its commercial vehicle showrooms in rural and semi-rural areas to showcase its gearless scooters which will help in better market penetration.