Agencies, New Delhi
Swaraj Tractors, a part of the USD 19 billion Mahindra Group, on Wednesday launched an all-new tractor platform in the high power category, ranging from 60 HP to 75 HP tractors.
Tractors based on this platform will be introduced over a period of time, beginning with the launch of the Swaraj 963FE. The Swaraj 963FE will be available across Swaraj’s wide network of 875 dealers, at a starting price of Rs 7.40 lakh ex showroom Mohali.
The Swaraj 963 FE has been designed indigenously by Swaraj’s in-house R&D team and is its flagship product in this category. The Swaraj 963 FE is best suited for a wide range of applications starting from land preparation to post harvest operations.
It is highly compatible with Rotary Tillers, MB plough, TMCH, Potato Planter, Dozers, Balers and Banana Mulchers. The Swaraj 963 FE will be available in both 2 wheel and 4 wheel drive options, catering to the diverse requirements of its wide farmer base.
Speaking at the launch, Mahindra & Mahindra Ltd Managing Director Dr Pawan Goenka said “Swaraj as a brand is well differentiated from competition because of its strong bonding with its stakeholders.
It is a highly trusted and reliable brand in the market today and lives up to the ‘Make in India’ promise.At the same time it also stands for world-class quality and product excellence.
Today’s launch will further strengthen the brand and help build a much stronger portfolio of tractors that will cater to a wide range of farming applications and geographical markets.”
The Swaraj 963 FE will be available in Punjab, AP, Telangana, Tamil Nadu and Chhattisgarh to begin with and will be rolled out pan India by the end of 2018 in a phased manner, according to a company statement here.