Calling for enriching of the content in Television channels in India, Information and Broadcasting Minister Smriti Zubin Irani on Monday said strength of Broadcasting sector in India should be seen not by the number of channels available but by the quality of content provided by it.
Speaking at the inaugural ceremony of the 24th International Conference and Exhibition on Terrestrial and Satellite Broadcasting with the theme ‘Non Linear Broadcasting Technologies & Business Models’ , Ms Irani said,’strength of the Broadcasting sector in India should be seen not by the number of channels available but by the quality of content provided by it.’
Speaking at the function, where Information and broadcasting secretary N K Sinha, the CEO of Prasar Bharati Shashi Shekhar Vempati and Senior Researcher in the field of Broadcast Technologies David Gomez Barquero were also present, Ms Irani said that Doordarshan should leverage the reach created by DD Free Dish to create quality content and improve the revenue generation through Advertisement and ease the burden on the taxpayers.
Noting that India is set to have 530 million Smartphone users by end of this year, second only to China, she said that more than 40 per cent of content consumption happens online.
She also said that the total advertising spend is expected to grow from 9.6 per cent last year to 12.5 per cent this year. The Minister also requested BES to conduct outreach programme with students and faculty of Broadcast Engineering Institutes.
The Minister, along with the other dignitaries, also felicitated the winners of the awards constituted by Broadcast Engineering Society in various categories such as broadcasting, engineering, training and innovation.
Organised by Broadcast Engineering Society (India), BES EXPO 2018 is rated as the biggest broadcast technology show in India. Nearly 300 companies from 25 countries will display their products in BES EXPO 2018 directly or through their dealers and distributors in India.
Exhibiting companies included those from Australia, Austria, Canada, China, Denmark, Finland, France, Germany, Hong Kong, India, Israel, Italy, Japan, Korea, Netherlands, Norway, Singapore, Spain, Sweden, Switzerland, Taiwan, U.K. and U.S.A.