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11:05 am - Wednesday July 23, 2014

Godrej Appliances launches Largest consumer Initiative on Green

Wonder how you can make your own contribution to conserve scarce and precious electricity?  Godrej Appliances, one of India’s leading companies in home appliances shows you the way.  The company recently flagged off its largest national consumer initiative – ‘One Watt Campaign -‘Lets Save a Billion Watts’ at Chandigarh in association with Kings XI Punjab. The One Watt Project Van was flagged off by Mr. George Menezes – COO, Godrej Appliances, Col. Arvinder Singh, COO, Kings XI Punjab and Adam Gilchrist, Captain-Coach, Kings XI Punjab. This initiative will give every citizen of India a unique opportunity to take the pledge to save energy for a greener tomorrow.

As a gesture to support the cause, the players wore a green cap in their match against Kolkata Knight Riders on 18th April in Mohali. The campaign aims at spreading the message of conserving energy which is already scarce and impacts the environment adversely.
The One Watt Project van is coming to Bhopal on 23rd to 24th May, 2012 and will travel across the length and the breadth of the city to connect with maximum consumers. It will have an inbuilt kiosk for the general public to register their pledge to save ‘watts’ and share it across social platforms.
The van would also aim to contact key corporates in select cities and would urge them to come and pledge for watts saved by altering some of the ways in which they use electrical gadgets.
The objective of the campaign is to create consciousness about our environment and hence to save energy. As part of the campaign, the One Watt Project vans will also tour major metros like Delhi, Mumbai, Bangalore and Chennai.
Speaking about the initiative, Mr. George Menezes – COO, Godrej Appliances, said,                 “Godrej Appliances over the years has demonstrated its commitment in environment conservation by launching the highest energy efficient green products. Apart from, as a group, over the years, we have taken initiatives to conserve our environment through series of initiatives.  One Watt Project – ‘Lets Save A Billion Watts’ campaign is focused on spreading awareness about energy conservation and getting consumers to participate in the effort.        Our association with Kings XI Punjab will help us take this message across India.”
Adam Gilchrist, Captain-Coach, Kings XI Punjab, said, “One Watt Project is a unique opportunity which we believe will benefit all of us and help us to become more responsible citizens of the world. It is a noteworthy attempt by Godrej to work towards creating a greener tomorrow.”

Posted in: Bhopal, Madhya Pradesh

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