Home  |  Advertise  |  Contact Us
12:12 pm - Thursday April 17, 2014

Affordable diamonds – Tanishq’s new range!

Diamond jewellery between INR 10,000 and INR 25,000

Bangalore - Diamonds have always been hugely aspirational. Every woman would like
to own them as they connote beauty, elegance, style and sophistication; diamonds are a
reflection of the exquisite taste of the woman who wears them. Film stars and celebrities
have added to the fashion quotient of diamonds by flaunting them in their movies and on
the red carpet.

Tanishq is known for the quality of its diamond jewellery. Over the years the brand has
built a great reputation of being the leader in this category. Tanishq has also constantly
innovated to create exciting offerings for customers. Continuing on this journey of
innovation and keeping in mind the desire of consumers, Tanishq is now launching
an entire range of affordable diamonds to reach out to every single woman who
aspires to own diamonds. This affordable range is priced between Rs 10,000 and
Rs 25,000 and will be available at all Tanishq stores across the country. The
affordable range consists of exquisite designs across finger rings, earrings and
pendants and is designed to appeal to a wide spectrum of consumers. Customers
can also shop online by logging on to www.tanishq.co.in

Speaking on the Affordable Diamond range, Mr. Sandeep Kulhalli, VP, Retail and Marketing,
Tanishq said, “At Tanishq we are focussed on catering to market demands. With more
and more consumers aspiring to own diamonds, the onus is on Tanishq to create exciting
products that addresses this need. By launching this range between Rs 10000 and Rs 25000
we are hoping to create desire among a lot of new audiences, including people who have
never owned diamonds previously.”

Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive
designs and guaranteed product quality. It has built for itself the envious reputation of being the only
jewellery brand in the country that strives to understand the Indian woman and provide her with
jewellery that meets her traditional and contemporary aspirations and desires.

Tanishq, India’s only national jeweler offers gold and gem-set jewellery (in 22 and 18 karat gold) in
over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated
manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 133
exclusive boutiques in 76 cities, making it India’s first and largest jewellery retail store chain.

Posted in: Business

Related News:

After selloff, some dip toes back in emerging markets After selloff, some dip toes back in emerging markets
UK says eavesdropping is legal, defends US spy links UK says eavesdropping is legal, defends US spy links
India plans reinsurance fund to cover refiners using Iranian oil India plans reinsurance fund to cover refiners using Iranian oil
Rupee falls on dollar strength; trade data supports Rupee falls on dollar strength; trade data supports