New Delhi, July 5: Gold prices rose by Rs 15 to Rs 13,100 per 10 grams on the bullion market on Saturday on fresh demand by retail customers.

However, silver prices fell on reduced offtake by coin-makers and industrial units.

Marketmen said buying activity picked up among retail customers and jewellers following beginning of marriage season.

They said a weakening trend in London and Asia, and closure of New York markets last evening also influenced the price movement to some extent.

Standard gold and ornaments met with fresh demand and rose by Rs 15 each to Rs 13,100 and Rs 12,950 per 10 grams respectively. Sovereign followed suit and gained Rs 25 to Rs 10,150 per piece of eight gram.

On the other hand, silver ready dropped by Rs 250 to Rs 24,750 per kg and weekly-based delivery by Rs 180 to Rs 25,100 per kg.

Silver coins, however, remained flat at Rs 27,400 for buying and Rs 27,500 for selling of 100 coins in limited deals.