Indore, May 1: IDEA Cellular, a leading telecom service provider, has announced full talk time prepaid top up recharge for its existing and new subscribers in Madhya Pradesh and Chattisgarh. Prepaid subscribers would now have time to act if their talk time is running out. With this latest initiative, IDEA has opened up new frontiers for Madhya Pradesh & Chattisgarh pre-paid customers by offering this unique top up recharge option.

IDEA Prepaid customers can now avail this offer for a period of five days starting 2 May to 6 May, 2008. The top up recharge is available in denominations of 225, 325, and 425 and 525. The prepaid top up recharge allows the subscriber to have 100% talk time, equal to the value of top up recharge, without deducting any administration charges or plan fees.

Announcing the new top up recharge, Rajendra Chourasia, Chief Operating Officer, Madhya Pradesh and Chattisgarh, IDEA Cellular, said, "This is a step forward by IDEA to provide our customers greater convenience. The pre-paid category has always been the real engine for the unprecedented growth of the Indian mobile market. The roll out of IDEA full time prepaid top up recharge is yet another significant milestone in the unfolding of our telecom plans in MP & CG.

Keeping in tune with true IDEA spirit, we aims to be the most reliable, transparent, honest, and trusted telecom service in India and would be offering customers transparent tariffs with no hidden costs and added benefits. The onus is on the mobile operators to innovate and provide 'honest and transparent' offers to the customers", he added.