Mumbai, Apr 23: Bollywood superstar Shah Rukh Khan's Indian Premier League (IPL) team, Kolkata Knight Riders, has tied up with the online gaming venture of Anil Ambani's Reliance ADA group to host a cricketing zone on the team's official website.

Commenting on the tie up the spokesperson of the online gaming portal Zapak.com said the reason to choose Shah Rukh was in keeping with the hugely popular film star's background as an avid online gamer.

The move aims to create a community of Kolkata Knight Rider's fans. The company also said that it would be spending Rs one crore on the marketing initiatives and the tie up projects for co-branding. The portal would be supplying content for the IPL team's website.

Presently, there are only two games hosted on the website and eight more would be added. The company may add more games after seeing the response to the hosted games. The games can be accessed absolutely free on the website.

Speaking on the partnership, Shah Rukh Khan said, "We were looking for someone who could capture the essence of cricket and at the same time promote Knight Riders as the best IPL club. Zapak.com with their custom-built games around Knight Riders will give the gamers an opportunity to feel and be a part of Knight Riders."

The online company already hosts 18 cricket based games on its portal, and claims to have recorded more than 80,000 users playing cricket on its website everyday.

Kolkata Knight Riders is a franchise of the Indian Premier League. It was bought by Bollywood star Shah Rukh Khan's Red Chillies Entertainment in partnership with actress Juhi Chawla and her husband Jai Mehta. The team is led by former Indian captain Sourav Ganguly and coached by former Australian coach John Buchanan.