Hyderabad, Feb 7: Leaving behind the bad experiences of last year, which was characterised by a price war with arch rival Intel and delays in chip launches, chip-maker Advanced Micro Devices (AMD) is looking to gain new ground in 2008 with an aggressive push in the consumer electronics space.

In the immediate instance, the world's second largest computer chip-maker is targeting the smart phone and digital TV market which is expected to be over $6 billion over the next four years.

The company also has an option to make a push into the set-top box and media player market, Adrain Hartog, senior vice-president, global consumer electronics group and president AMD Canada, said.

While AMD's revenues from consumer electronics are pegged at close to $500 million per year now, the company aims to take it up to $2 billion per year soon.

"Our goal is to grow the consumer electronics business at a rate faster than the rest of the company. It is seen as a growth opportunity and will help AMD win references with companies in its other businesses too," he explained.

Major growth will come from handsets, consoles and digital TVs for the consumer electronics business of AMD, Hartog said. All these segments are at an inflexion point with multimedia capabilities being exploited while being connected to the internet, he added.

AMD made a major foray into consumer electronics with the $5.4 billion acquisition of graphics chip designer ATI in October 2006.